Social Media

This category contains 3 posts

Who Is Minding Your Store? Or, Why Facebook Strategy Matters

Who’s minding the store?  Or, when it comes to Facebook, who is in charge of that all-important point of customer interaction for your organization? More often than not, resource-stretched organizations will assign Facebook maintenance to an intern, or perhaps an eager volunteer whose primary qualifications include “always online” and “don’t remember a time before the … Continue reading

Social Media’s Impact on Adoptions

It thrilled me to see this local coverage attributing adoptions to social media: Social media helping homeless dogs and cats find new owners. As I wrote about in my post on Purrfect Pals excellent use of Facebook, I believe that social media done well can make a direct impact to a not-for-profit’s goals.  Even beyond adoptions, it can … Continue reading

Effective Social Fundraising

I am regularly asked via Facebook to support causes, primarily through making donations.  Peer to peer fundraising is a powerful and exciting use of social media when done right.   It also has potential to be perceived as spam. So what will motivate me (and perhaps others) to take that action step and donate?  It’s actually … Continue reading

‘Tis the Season for Creative Giving

A recent NPR segment covered how nonprofits are creatively raising year end funds, even amidst a down economy.  In Idaho, 27 nonprofits held a joint fundraiser known as the “Alternative Giving Market of the Palouse”.  It raised awareness for local organizations, as well as funds. On the social media front, Mercy Corps, in Portland, OR, … Continue reading

The Cat’s Meow: Facebook Lessons From Furry Friends

To be successful at social media, you don’t need a big budget or a big brand.  For me, the beauty of social media is the opportunity to genuinely connect with your audience.  It requires a big heart. Purrfect Pals, a not-for-profit in Arlington, WA, impresses me daily.  There are many things they do well, marketing-wise, from their Black … Continue reading

Twitter Updates

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