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Social Media

Social Media’s Impact on Adoptions

It thrilled me to see this local coverage attributing adoptions to social media: Social media helping homeless dogs and cats find new owners.

As I wrote about in my post on Purrfect Pals excellent use of Facebook, I believe that social media done well can make a direct impact to a not-for-profit’s goals.  Even beyond adoptions, it can help develop advocates for your cause, increase your donor base, and develop community.

To be “done well”, I believe social media must be a key strategy in an organization’s plan, not simply an afterthought.  In addition, keep it relevant to your audience(s) and look for ways to engage your community.


About TheMarketingAdvocate

Creative, joyful soul passionate about marketing for good. Areas of focus include not-for-profit, arts, music, technology, women's rights, and generational marketing. I also sing, write poetry, travel, and enjoy life!


2 thoughts on “Social Media’s Impact on Adoptions

  1. That’s great news. I love Purrfect Pals work in that regard.

    I think part of the success too is in creating a hub where like minded people congregate and “chat”. It’s actually more a “hub” than a “bullhorn” which is what you see with more corporate FB pages.

    Posted by Christopher Budd | March 27, 2012, 5:21 pm

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