When posed with the question, “What do you want to be when you grow up?”, I never responded “a marketer”. Instead, I longed to be a noble queen, changing the world through my magnanimous gestures. Or a concert pianist, bringing delight and joy to those hearing me perform. I wanted to travel, read, write poetry, enjoy life. I wanted to touch lives and bring gasps of glee with unexpected philanthropy.
Marketing, to many outside observers, seems incongruous with these goals. However, to me, it is a harmonious melange of my pursuits and passions. I can not only be a good (hopefully great) marketer, I can use those skills to positively impact the lives of those with whom I come in contact.
I can make an impact with businesses seeking to do good. Arts organizations who must put “derrieres in chairs” to stay financially viable. Social nonprofits who must get the word out to gain advocates and financial supporters. Even for profit businesses who have a mission and seek to change their corner of the world.
Communication, creativity, compassion and community are all important to me.
This little outpost of the internet seeks to do good through sharing what I’ve learned from this journey. Join me!